Interbrand's annual list of the world's 100 most valuable companies this year led by Apple. The position of the technology giant from the United States rose 21% from last year, Apple's brand is now worth 118.8 billion dollars. Right behind Apple is Google with a value of 107.4 billion dollars, up 15% from last year.
Other big names in the wireless industry that was placed in this survey include Microsoft fifth place, up 3% to 61.2 billion dollars. In the seventh place there is Samsung, the Korean electronics manufacturer rose 15% from last year, to 45.5 billion dollars. At number 15 there is the Amazon that successfully increased sharply with the increase of 25% with a value of 29.5 billion dollars.
When determining the value of the brand, Interbrand said look at factors such as financial performance and its services, how strong a brand in persuading consumers to buy, and how strong the brand allows the company to set a premium price for goods wares. By the way, 2014 was the first time there were two brands are worth more than 100 billion US doar on the list in the same year.
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Return back to the list, Sony perch in 52, although it lost 3% of its value last year to 8.1 billion dollars. While the new Huawei entered at number 94 on the list with a value of 4.3 billion dollars. And the last company in the wireless industry on the list is the Nokia.
The company that just sells equipment and services division to Microsoft was losing 44%. What is left is a company that has a map HERE, and patent portfolio. Now Nokia is at number 98 with a valuation of 4.1 billion dollars.
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